search 301 redirects

301 Redirects

A Permanent 301 Redirect is the term used to describe the method of changing an old or broken link to a new one. Most of us have seen a '404' message or a 'Page not found' which is usually caused by the site administrator moving a page to a new URL without directing the old address to the new one. This may result in a bad experience for potential visitors or buyers and more significantly a lost sale.

Your old page may have been around for a long time and attracted some weighty SEO juice so you definitely do not want to lose it's pulling power on your site - by redirecting the page and alerting the search engines to where they can now find it retains all of it's previous influence.